Use of Microsoft Clarity
We use Microsoft Clarity, a web analytics service provided by Microsoft Corporation, to help us understand how users interact with our website and to improve the performance, usability, and overall user experience of our site.
Microsoft Clarity uses cookies and similar technologies to collect and analyze information about your interactions with our website. This may include, but is not limited to:
- Pages visited and navigation paths
- Clicks, scroll behavior, and mouse movements
- Session recordings and heatmaps of user interactions
- Device, browser, and technical information
- IP address (which may be processed in a de-identified or truncated form)
This information is considered “Internet or other electronic network activity information” under California law.
We use this information to:
- Analyze user behavior and website performance
- Identify usability issues and improve website functionality
- Optimize content, layout, and user experience
- Support marketing and business analytics efforts
Information collected through Microsoft Clarity may be shared with and processed by Microsoft. Microsoft may use this data in accordance with its own privacy practices, including to provide and improve its services. For more information, please review the Microsoft Privacy Statement: https://privacy.microsoft.com
Data collected through Microsoft Clarity is processed and stored on servers located in the United States.
California Privacy Rights (Clarity Data)
If you are a California resident, information collected through Microsoft Clarity may constitute “personal information” under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
You have the following rights with respect to your personal information:
- The right to know what personal information we collect and how it is used
- The right to request deletion of your personal information
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information (if applicable)
- The right to limit the use of sensitive personal information (where applicable)
To exercise your rights, please contact us using the information provided in this Privacy Policy.
We do not sell personal information collected through Microsoft Clarity for monetary consideration. However, certain data sharing may be considered “sharing” under California law.
Your Choices and Controls
You can control or limit data collection by:
- Adjusting your browser settings to refuse or delete cookies
- Using browser tools or extensions to block tracking technologies
- Enabling Global Privacy Control (GPC) signals where supported
Please note that disabling cookies or tracking technologies may affect the functionality of certain parts of our website.
Additional Notes on Clarity Data
Microsoft Clarity is designed not to collect directly identifiable personal information such as your name or email address through session recordings or heatmaps. However, it may capture user interactions with the website as described above.
We take reasonable steps to avoid collecting sensitive personal information through these tools and implement safeguards where appropriate.